# Adobe Brand Visibility

> Adobe Brand Visibility measures how AI assistants such as ChatGPT, Google AI Mode, Microsoft Copilot and Perplexity find, cite and describe your brand, and recommends content changes to improve it. It is the successor to Adobe LLM Optimizer.

- Canonical: https://www.source360group.com/adobe-brand-visibility/
- Publisher: Source 360 Group

## From AEM content to AI visibility

1. **Accessible** (Built in AEM): Making AEM content technically readable by AI systems: clean HTML, structured data, llms.txt and Markdown versions.
2. **Found and cited** (Brand Visibility): Measuring whether AI systems actually fetch and cite that content.
3. **Described correctly** (Brand Visibility): Understanding what AI assistants say about your brand, products and competitors.
4. **Improving** (AEM + Brand Visibility): Closing gaps with better content and structure, then measuring again.

## What Brand Visibility does

- **Agentic traffic:** Shows which of your pages AI bots and agents request, based on CDN logs.
- **Brand presence:** Tracks brand mentions, citations and sentiment in AI answers, by platform and topic.
- **Competitive view:** Compares your share of voice with competitors and surfaces content gaps.
- **Recommendations:** Suggests content and technical fixes, some deployable directly through AEM Sites.
- **Optimize at Edge:** For AEM as a Cloud Service, can serve AI agents an optimized version of pages while people and search crawlers see the normal site.

Related offers: Adobe AI Readiness (https://www.source360group.com/offers/adobe-ai-readiness/), Brand Concierge Pilot (https://www.source360group.com/offers/brand-concierge-pilot/)
Adobe product page: https://business.adobe.com/solutions/brand-visibility.html