# Adobe Brand Concierge > Adobe Brand Concierge adds a conversational, brand-governed AI experience to your website and digital properties. Visitors ask questions the way they would ask ChatGPT or Perplexity and get answers grounded in your approved content. - Canonical: https://www.source360group.com/brand-concierge/ - Publisher: Source 360 Group ## Capabilities - Answers grounded in approved AEM Content Fragments and assets - Brand controls for tone, governance and compliance - Product data, inventory and knowledge sources combined in one conversation - Meeting booking inside the chat - Escalation of qualified leads and complex needs to human teams - Preview and tester views to rate responses before launch - Connectors to AEM Sites, Real-Time CDP, Journey Optimizer, Customer Journey Analytics and Adobe Commerce ## How Source 360 launches it 1. Content readiness 2. Brand guardrails 3. Conversation design 4. Integrations 5. Test and tune 6. Launch and improve ## Notes - Real-Time CDP personalization was listed as Limited Availability in Adobe’s April 2026 release notes. - Adobe cites about 6–9 weeks for many implementations to reach go-live. Related offer: Brand Concierge Pilot (https://www.source360group.com/offers/brand-concierge-pilot/) Adobe product page: https://business.adobe.com/products/brand-concierge.html