Agentic traffic
Shows which of your pages AI bots and agents request, based on CDN logs.
Adobe AI / Adobe Brand Visibility
Adobe Brand Visibility
More buyers now ask AI assistants before they visit your site. We make your AEM content readable by those systems, then use Adobe Brand Visibility to measure whether they find it, cite it and describe you correctly.
From AEM content to AI visibility
Four layers, in order. Most organizations work only on the first, or only measure the second.
- AccessibleMaking AEM content technically readable by AI systems: clean HTML, structured data, llms.txt and Markdown versions.Built in AEM
- Found and citedMeasuring whether AI systems actually fetch and cite that content.Brand Visibility
- Described correctlyUnderstanding what AI assistants say about your brand, products and competitors.Brand Visibility
- ImprovingClosing gaps with better content and structure, then measuring again.AEM + Brand Visibility
What Brand Visibility does
Adobe Brand Visibility measures how AI assistants such as ChatGPT, Google AI Mode, Microsoft Copilot and Perplexity find, cite and describe your brand, and recommends content changes to improve it. It is the successor to Adobe LLM Optimizer.
Brand presence
Tracks brand mentions, citations and sentiment in AI answers, by platform and topic.
Competitive view
Compares your share of voice with competitors and surfaces content gaps.
Recommendations
Suggests content and technical fixes, some deployable directly through AEM Sites.
Optimize at Edge
For AEM as a Cloud Service, can serve AI agents an optimized version of pages while people and search crawlers see the normal site.
Product details are summarized from Adobe’s Brand Visibility page and Experience League. Product information reviewed October 2026. Adobe is a trademark of Adobe Inc.
How we help
- Structure AEM content and Content Fragments so AI systems can read and cite them
- Add structured data, llms.txt and Markdown versions of key pages
- Set up Brand Visibility, connect it to your AEM sites, and choose the prompts and competitors to track
- Turn its recommendations into content and technical changes in AEM
- Report on visibility over time
Common questions
What is Adobe Brand Visibility?
Adobe Brand Visibility measures how AI assistants such as ChatGPT, Google AI Mode, Microsoft Copilot and Perplexity find, cite and describe your brand, and recommends content changes to improve it. It is the successor to Adobe LLM Optimizer.
How is Brand Visibility different from making our content agent-ready?
Agent-ready content is about making your AEM content technically easy for AI systems to read. Brand Visibility measures whether they actually find and cite it, what they say about you, and what to improve. You need both.
Does Brand Visibility work with AEM?
Yes. It can recommend changes that are deployed through AEM Sites, and for AEM as a Cloud Service it offers Optimize at Edge for AI agent traffic.